To help businesses reach more audiences, the internet has introduced marketers different tools such as videos, podcasts and email promotions. Most of the companies are now focusing on digital marketing, engaging through social media (81%) or a website (78%).
Case Study: Double 11 Commercial on homepage
This is a short video of about 11+11 seconds that combines Single's Day (#Double11) commercial of ib-life.com and its attitude - The Art of Being Happily Single. In 2020, #Alibaba's Double 11 made a record-breaking RMB 498 billion in sales, almost doubling the amount of last year. In pushing revenue to new heights, KOLs and celebrity influencers played a vital role, with marketers investing more on collaborations than ever.
A clear picture of how each business's online branding asset supports a company's overarching goals
Case Study: Marionnaud Make Me Happy Range
Following the colour trend highlighted by WGSN and Beautystream, #Superdrug's and #Marionnaud's cosmetics are divided into seasonal colors in the direct mail marketing campaign, accompanied by make-up tutorials, for the existing audiences and new joiners.
Case Study: Marionnaud Green Range
A single subject instagram post combines a simple botanical visual with an overlaid quote or uplifting text. These posts amplify the values of the french beauty brand and promote the blog posts of the cosmetics range.
Client: ib-life.com
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