Argonaut is an app for a group of friends that have purchased a single boat together. The app assists users in managing all aspects of their yacht club, from making reservations to coordinating upkeep, reporting issues, and scheduling examinations and maintenance, among other things.
77% percent of boat owners earn less than $100,000 per year. In 2020, 415,000 first-time boat owners entered the market.
There are two primary categories of owners: an older demographic that has outgrown their desire to own a boat and millennials who are first-time buyers. They're both searching for an easier and cost-effective ownership experience.
Sean represents the middle age group from the middle class who would prioritise safety, cost efficiency and quality time with the loved ones. It also maps out the user's journey and pain points.
With the personas, a lo fi wireframe can be developed to demonstrate how user navigates and flows.
Beta App Marketplace
Wonderengine is a Chinese all-in-one app that allows users to browse preferred healthcare and beauty products and services, read reviews, communicate with practitioners, and arrange appointments.
The App Wonderengine is demonstrated in the video above. Ads placement on Weibo are leading target audiences to the official Wechat account (given the two social platforms are the most popular in China) or to Wonderengine app. The official Wechat account allows partnered companies to send messages straight to users' private chat boxes. Users can also go through the account for more connected information.
Based on the responses from 130 users and intenders aged between 18-45 year old in the two major cities in China, Shanghai and Beijing, 悦齿乐(Yuè chǐ lè) sounds the most likeable, professional and trustworthy.
A multi-brand approach leveraging shared services allows the company to make strategic investments, with
lower capital at risk in order to maximise portfolio returns & Customer Lifetime Value (CLV ) .
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