An icon of luxury would like to reinvent itself. The brand aims to reach high-wealth millennials in the places they natively seek out inspiration in a non-traditional way.
In 1904, Louis Cartier went beyond the request of Alberto Santos Dumont, a prominent Brazilian pilot, to communicate precision time while flying. The firstly evolutional wristwatches sealed the lifetime friendship between these two pioneers.
Through innovative uses for video, experiential & social, Cartier re-introduces Santos de Cartier to the young generation affluent consumers.
To strengthen user's experience and engagement, you need to direct the user's attention to the appropriate content at the appropriate time
Dream of The Dawn
The private show Rêve de l'aube 2021/22 is open to high-net-worth millennials and reveals Santos de Cartier has transformed itself over the decades to match the times.
To build a compelling story that makes the brand authentic and relevant, each touch-point makes an impression throughout the journey, from the product timeline development of the first revolutionary waist watch to getting to try simulation piloting experience. #SantosdeCartier