Wondersmile inspires confidence in people by creating beautiful smiles and making teeth straightening affordable and accessible to everybody. It has 12 branches in the United Kingdom and over 20 worldwide, including in Australia, Hong Kong, Ireland, Singapore, and New Zealand.
Wondersmile has redesigned itself as Knowledgeable, Approachable, Trusted, Clinical, Affordable, Professional, and Confident as of 2021. Through the layout design, such as keywords and CTA buttons, the marketing and design teams have maximised the SEO function and engagement.
To support the primary blue colours, a variety of secondary colours are added. All materials are carefully chosen, with FSC paper and recycled cotton being utilised in packaging, tote bags, and clinical staff uniforms.
Wondersmile wants to make a difference smile with confidence by making teeth straightening affordable. By presenting content about why people want straighter teeth, it elicits emotions. Its goal is to build trust and confidence by providing a lifetime warranty on all smiles at every touchpoint.
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