Brands start to support the zero-waste, plastic-free, and clean beauty. Gen-Z and millennials shift their preference towards 100% natural and biodegradable ingredients, recyclable and compostable packaging.
Beco is an eco brand mainly caters three product categories - Health & Fitness, Relaxation & Bath, and Neutral (Gender-wise) On-the-go Accessories.
Conformity is over... becoming less about fitting in and more about expressing yourself
We are getting to see a move towards a more multicultural community and more diverse product ranges. Stereotyping and sexism are no longer tolerated. Brands must accept inclusive cultures and gender fluidity.
Thoroughness in Design
Ideas such as choice of colours, packaging materials, product feature and textures based on trend analysis in the development of brands are required. The life cycle of the customer and the product must be well taken care of. Most of the after-life of Beco's products and packaging are 100% compostable and biodegradable.
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